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PRIVACY POLICY APP DIABLO™ SUPER BIKER
IMPORTANT NOTE
This is a translation into English for reference purposes only.
The original Italian text of this document can be read here.
In the event of any discrepancy between the original Italian version and this English translation, the original Italian version shall always
prevail.
Date of last update of this Privacy Policy: December 12, 2023
Date of publication and entry into force: December 21, 2023
1. LEGAL INFORMATION
1.1 The privacy of your Personal Data is of the utmost importance to us. This privacy policy (the
Privacy Policy”) covers and is designed to help you understand how we process information
that we collect about you when you interact with us or that you provide to us through the app
DIABLO™ SUPER BIKER” (hereinafter the “App”).
1.2 Pirelli Tyre S.p.A., with registered offices at Viale Piero e Alberto Pirelli 25, 20126 Milan, Italy,
Fiscal Code, VAT and Milan Monza Brianza Lodi Business Registry Enrolment n.
07211330159 (hereinafter referred to as “Pirelli”, “we”, “us” or “our”, as appropriate) will act
as “Controller” of your Personal Data for the purposes detailed in Section 3.
2. COLLECTION OF INFORMATION
2.1 For purposes of providing the services offered by the App, we collect personal data, which under
applicable data protection legislation, in particular Regulation EU 679/2016 of the European
Parliament and of the Council of 27 April 2016, on the protection of natural persons with regard
to the processing of personal data and on the free movement of such data (also referred to as the
"GDPR"), includes information that can be used to identify you, including: your first and last
name, country, email, the photographs that you will upload to the App and more information
acquired by the mobile device on which the App has been downloaded and is used (specifically:
GPS location data, speed, lean angle, acceleration and lap times in case the route is on a track)
(hereinafter as "Personal Data").
2.2 It is clarified that in the event of access to the App through third-party applications or websites,
the App may access certain data provided by the third-party application or website you use to
identify you and allow you access to the services offered by the App.
Technical information
2.3 When you use the App, we may also collect information that can be used to identify your mobile
device or interactions with the App. This information is collected through the use of small text
files called "cookies" and / or other similar technologies (hereinafter jointly referred to as
"Cookies").
2.4 For all information on how we use Cookies you can refer to our Cookie Policy.
3. USE OF PERSONAL DATA
3.1 We may use your Personal Data for the following purposes: (i) to allow your registration to the
App; (ii) to respond to your requests of assistance; (iii) to provide you with the services offered
by the App, including those involving the use of your GPS location data, which are subject to
your prior consent, as requested by the mobile device on which the App has been downloaded
and is used. After anonymizing your Personal Data, the aforementioned information may be
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used for legitimate interests of the Data Controller, such as statistical purposes or for the
communication of such anonymised data to partners of the Data Controller for their independent
statistical purposes.
3.2 Pirelli may also use your Personal Data for marketing purposes, as described under Section 7
below, and subject to your prior consent.
4. SHARING OF PERSONAL DATA
4.1 We may share your Personal Data when authorized by law or as follows:
(a) Pirelli Group companies. Your Personal Data may be shared with Pirelli & C. S.p.A.
and/or with other Pirelli Group companies incorporated in Europe, to pursue legitimate
interests related to the performance of technical and organizational activities functional
to the purposes described in Section 3.
(b) As permitted or required by law. In certain cases, we may be required to provide
Personal Data in response to a valid court order, subpoena, government investigation,
or as otherwise required by law. We also reserve the right to report to law enforcement
agencies any activities that we, in good faith, believe to be unlawful or in violation of
applicable laws. We may release certain Personal Data when we believe that such
release is reasonably necessary to protect the rights, property, and safety of others and
ourselves, or to detect, prevent, or otherwise address fraud, security, or technical issues.
(c) Business transaction. In the event that we intend to sell or transfer ownership or control
of any or all of our business, operations or services to a third party, we may need to
disclose your Personal Data to a potential buyer both before and after the purchase. We
will do so in accordance and in compliance with the data protection laws applicable to
you. In any case, in the event the sale goes through, we will require that the receiving
party agree that they will be similarly bound by the provisions of this Privacy Policy
and that they will only use and disclose your Personal Data as we are similarly entitled
under this Privacy Policy. In the event the sale does not go through, we will require the
potential purchaser to not use or disclose your Personal Data in any manner whatsoever
and to completely erase the same.
5. YOUR PRIVACY RIGHTS
5.1 You have several privacy rights in accordance with the data protection laws applicable to you.
According to GDPR provisions, you have the right to access to your data processed by us,
correct it, delete it, limit/restrict the processing of your data that can be performed by us, and
you have the right to your Personal Data portability and the right to be notified about any
possible data breaches of the safety of your Personal Data that may put at risk your rights to
confidentiality and personal data protection. In order to exercise your rights, you can contact us
at the addresses indicated in the section HOW CAN YOU CONTACT US below. You can
also use your personal area within the App to directly perform the operations allowed therein.
You can also lodge a complaint with the authority competent in your country, in accordance
with applicable data protection laws. We may not be able to accommodate every request related
to certain information if we believe this would violate any law or other legal requirement, or
other data subjects' rights.
6. RETENTION OF PERSONAL DATA
6.1 We will retain your Personal Data as follows: (i) if you have submitted support requests without
creating an account, for a period of 1 (one) year from our last communication; (ii) if you have
created an account, for a period of 3 (three) years from the date of the collection of such data;
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(iii) for marketing purposes, for a period of 3 (three) years from the date of collecting your
consent, unless you request otherwise.
Furthermore, if within the period indicated in paragraphs (ii) and (iii) you take actions on your
account or on one of Pirelli's websites or apps (such as, by way of example and not limitation,
registering for promotions or events, requesting new services, responding to surveys) that
demonstrate your interest in maintaining the account or relationships and contacts with Pirelli
related to Pirelli's products and/or services and/or Pirelli group companies, we will retain your
Personal Data for an additional 3 (three) years from the date of registering such actions, without,
however, sending marketing communications in the absence of your specific consent.
Following the data retention periods for the purposes stated above, your Personal Data will be
archived and retained where necessary (for example, in relation to products and/or services you
have purchased or used, or in the event of your participation in contests), for the period of time
required by applicable laws concerning the storage of data and documents for administrative,
accounting, tax, and defensive purposes (in accordance with the applicable statute of
limitations).
7. We will delete your Personal Data upon your request, if permitted, in accordance with the data
protection laws applicable to you. COMMERCIAL ELECTRONIC COMMUNICATIONS
7.1 When you opt-in to receive direct marketing emails or communications, you consent to Pirelli
to send you any promotional emails (including newsletters) and other commercial electronic
communications concerning products and/or services of Pirelli or of other Pirelli Group
Companies. You can always limit the communications that Pirelli sends to you. To refuse future
commercial emails, simply click the link labelled unsubscribe at the bottom of any email
Pirelli sends you.
7.2 Please note that even if you have decided to opt out of receiving future promotional emails, you
may still need to be contacted by us for important information about your account, in accordance
with applicable data protection laws.
8. WHERE WE STORE YOUR PERSONAL DATA
8.1 Pirelli will store your Personal Data on its IT systems based in the European Union.
9. PRIVACY POLICIES OF THIRD PARTIES
9.1 This Privacy Policy only addresses the use and disclosure of information by Pirelli. We are not
responsible for the privacy policies of other websites or application that may be accessible from
the App and encourage you to read all applicable terms, conditions and privacy policies provided
by all third parties prior to providing them with your information.
10. LIMITATIONS TO MINORS’ PERSONAL DATA
10.1 If you are a minor, please do not provide us any Personal Data about yourself without the
provision of adequate consent by the holder of parental responsibility over you. If we learn that
we have collected Personal Data from a minor, without the holder of parental responsibility's
consent, we will promptly delete that information. If you believe we have collected Personal
Data from a minor, please contact us at the addresses indicated in the section HOW CAN YOU
CONTACT US” below.
11. SECURITY OF PERSONAL DATA
11.1 We have security protocols in place to protect your Personal Data from unauthorised access,
improper use or disclosure, unauthorised modification, and unlawful destruction and accidental
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loss. We only allow access to our databases when necessary, and then under strict guidelines as
to what use may be made of such data.
11.2 It is your responsibility to protect the security of your login information, and we recommend
that you use a unique password for our App that is different from the password you may use on
any other site or mobile application.
12. CHANGE OF PRIVACY POLICY
12.1 Our Privacy Policy may be subject to changes. The date the Privacy Policy was last revised is
identified at the top of the page.
13. HOW TO CONTACT US
13.1 If you have questions or concerns regarding this Privacy Policy, or if you wish to review, edit
your Personal Data or request that we delete Personal Data stored in the databases we actively
use, please contact: Privacy.Europe@pirelli.com.
You may also contact the Data Protection Officer of Pirelli Tyre S.p.A. at the Company's
registered office, email: DPO_Ptyre@pirelli.com.
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For Serbian users of DIABLO™ Super Biker App, contacts of local representative are as
follows:
Address: Karanovic & Partners o.a.d. Belgrade, Resavska 23, Belgrade, Serbia
E-mail: pirelli.local.representative@karanovicpartners.com
Tel: +38111-3094 200